AI Driven Digital Marketing Course with Performance Marketing
What You’ll Learn
In today’s world, businesses are online — and they need Digital Marketers. This course teaches you SEO, Google Ads, Meta Ads, Email Marketing, Content Strategy, and Google Analytics 4. Whether you are a fresher looking for a job, a business owner seeking growth, or a professional wanting to freelance — this course is perfect for all.
Benefits
- SEO — On-page, Off-page, Technical
- Google Ads — Search, Display, Shopping
- Meta Ads — Facebook & Instagram
- Social Media Marketing & Growth
- Email Marketing & Automation
- Content Marketing Strategy
- Google Analytics 4 & GA4 Events
- Freelancing on Fiverr & Upwork
Curriculum
🔍 Module 1 — SEO (Search Engine Optimization)
- How Search Engines Work: Crawling, Indexing, Ranking
- Keyword Research: Google Keyword Planner, Ahrefs, SEMrush
- On-Page SEO: Title Tags, Meta Descriptions, Headings, URL Structure
- Content Optimization: Semantic SEO, LSI Keywords, E-E-A-T
- Technical SEO: Site Speed, Core Web Vitals, Sitemap, Robots.txt, Schema Markup
- Off-Page SEO: Link Building Strategies, Guest Posting, HARO
- Local SEO: Google Business Profile, NAP Consistency
- Tools: Google Search Console, Ahrefs, Screaming Frog
📱 Module 2 — Paid Advertising
- Google Ads: Account setup, Campaign Types (Search, Display, Shopping, YouTube)
- Keyword Match Types, Bidding Strategies, Quality Score
- Ad Copywriting, Ad Extensions, Landing Page Optimization
- Meta Ads Manager: Objectives, Audience Targeting (Custom, Lookalike)
- Facebook & Instagram Ad Formats: Image, Video, Carousel, Collection
- Retargeting: Pixel setup, Custom Audiences, Dynamic Ads
- Budget Management, A/B Testing, ROAS Optimization
📲 Module 3 — Social Media & Content Marketing
- Platform Strategy: Instagram, LinkedIn, YouTube, Twitter/X
- Content Calendar Creation, Posting Frequency, Hashtag Strategy
- Reels & Shorts Strategy: Hooks, Editing Tips, Viral Patterns
- Influencer Marketing: Finding, Outreach, Collaboration Types
- Content Marketing: Blogging, YouTube SEO, Podcast Strategy
📧 Module 4 — Email Marketing & Analytics
- Email Marketing: Mailchimp, Brevo setup, List Building strategies
- Email Sequences: Welcome, Nurture, Abandoned Cart, Re-engagement
- Automation: Drip Campaigns, Trigger-based Emails
- Google Analytics 4: Events, Conversions, Audiences, Funnels
- GA4 Reports: Acquisition, Engagement, Monetization, Retention
- UTM Parameters, Conversion Tracking, Attribution Models
- Marketing Dashboard: Data Studio (Looker Studio) Reports
