Data Analytics and Business Analytics
What You’ll Learn
Reading data is one thing — using it to make business decisions is another. This course does not just teach you tools; it helps you understand how data works inside a business. Excel, Power BI, SQL, and Business KPIs together build you into a confident Business Analyst.
Benefits
- Microsoft Excel — Advanced Level
- Power BI — Professional Dashboards
- MySQL — Analytical Queries
- Business KPIs & Metric Design
- A/B Testing & Cohort Analysis
- Storytelling with Data
- 10+ Industry-Specific Projects
Curriculum
📊 Module 1 — Advanced Microsoft Excel
- Excel Formulas: VLOOKUP, XLOOKUP, INDEX-MATCH, SUMPRODUCT
- Array Formulas, Dynamic Arrays, LAMBDA functions
- Pivot Tables: Grouping, Calculated Fields, Slicers, Timelines
- Power Query: Data Import, Transformation, Merge & Append
- Dynamic Dashboards with Charts, Sparklines, Form Controls
- Data Validation, Conditional Formatting, Audit Tools
📈 Module 2 — Power BI for Business
- Power BI Desktop: Data Import from Excel, SQL, Web, APIs
- Data Modeling: Star Schema, Relationships, Cardinality
- DAX: SUMX, CALCULATETABLE, Time Intelligence Functions
- Custom Visuals, Drill-through, Tooltips, Bookmarks
- Power BI Service: Workspace, Dashboards, Sharing, Row-Level Security
- Projects: Executive Sales Dashboard, Financial P&L Report, HR Analytics
🗄️ Module 3 — MySQL for Business Analytics
- SQL Basics to Advanced: Joins, Subqueries, CTEs
- Window Functions: RANK, ROW_NUMBER, NTILE, Running Totals
- Business Queries: Cohort Analysis, Retention, Funnel Analysis
- Stored Procedures & Views for reusable analytics
📈 Module 4 — Business Analytics & Strategy
- Business Metrics: Revenue, ARPU, LTV, CAC, Churn Rate, NPS
- KPI Framework Design: OKRs, North Star Metrics
- A/B Testing: Hypothesis Setup, Statistical Significance, Interpretation
- Cohort Analysis, Customer Segmentation (RFM Analysis)
- Funnel Analysis: Conversion Rate Optimization
- Data Storytelling: Executive Presentations, Narrative Design
- Projects: E-Commerce Analytics, Telecom Churn Analysis, Fintech Dashboard
